National Museum in Wroclaw

Branding  |  Wroclaw, Poland  |  2014

The National Museum in Wroclaw is dedicated to contemporary and modern art. It holds one of the largest collections of art in the country. I decided to create a new logo and brand identity for this institution as my Bachelor diploma project completed at the Academy of Art and Design in Poland.

My goals was to create a new brand identity in order to better represent this public facility. The new brand needed to be distinct and likable and also inspiring people to delve more into the history of art. The aim was also to encourage more visitors to attend the art events.

I took inspiration from the monograms. In the past monograms have been used as signatures by artist and craftsmen on paintings or sculptures. One of the famous examples was monogram used by German painter Albrecht Dürer. The Museum logo portrays the place where people can experience the art.