The National Museum in Wroclaw is dedicated to contemporary and modern art. It holds one of the largest collections of art in the country. I decided to create new logo and brand identity for this institution as my Bachelor diploma project completed at the Academy of Art and Design in Poland.
My goals was created a new brand identity in order to better represent this public facility. The new brand needed to be distinct and likeable and also inspiring people to delve more into history of art. The aim was also enocourage more visitors to attend the art events.
I took inspiration from the monograms. In the past, monograms have been used as signatures by artist and craftsmen on paintings or sculptures. One of the famus example was monogram used by german painter Albrecht Dürer. The Museum logo portrays the place where people can experience the art. The frame icon is open so encourage people to visit this place. A monogram is compilation of two letters M- like Museum and N- like National. It has been created to be easly to recognize and memorable. I found that simple form of the logo opened up opportunities for the brand. A frame became a key visual element. Based on this simple element I achieved an elegant and contemporary look.