Maple

Art Direction / Graphic Design / UK / 2015

 

From concept to completion, Maple offers a total service including surveys, design, structural calculations, manufacture and installation. The company aimed to demonstrate that they are experts within the field. Their brand didn’t portray the experimental and playful nature of their portfolio, and working culture. As a team we needed to portray their personable approach to working with clients and their knowledge and experience.

Maple is a leading provider of solar shading solutions for the construction industry. The core of a solar control solution is to optimise the flow of heat and light energy to cool buildings in summer and insulate them in winter. The light and shadow became a key motivator for Maple’s brand identity. The company's motto is bringing visions to reality'. Following on this sentence I used bold colour and geometric shapes to create a stand-out brand. 

I’ve designed a clean, minimal and yet distinctive identity, putting emphasis on their new logo. A clean and defined colour palette was chosen, allowing the orange to stand out and inject personality. In the design process I came up with a simple and easily recognizable shape of letter “A” which represent architecture. A new website allows visitors to experience the services o ered by Maple by clicking on the areas of the interior to read about a particular solution applied. This way potential clients can learn more not only about the o er but also get the inspiration for their own projects.

 

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