Czarnkow is a small town in northern Poland. Beer brewing tradition here goes back to the sixteenth century.This is my MA project completed at the Academy of Art and Design in Poland.
My intent has been to create a brand identity which reflect the historic approach and handmade nature of the Czarnkow beer. I focused on recipe and style of the individual beer.
I created the logo, label and illustration for the bottle bringing inspirations from nature and taste of the beer. Czarnkow brand presents five types of beer that have differing labels based on vintage illustrations. Each of labels were designed and created by myself. The labels are designed to re ect the inspiration behind the brew. Czarnkow craft beer captures the country’s history and spirit in its label.