Czarnkow Brewery

Art Direction / Graphic Design / PL / 2014

 

Czarnkow is a small town in northern Poland. Beer brewing tradition here goes back to the sixteenth century. This is my MA project completed at the Academy of Art and Design in Poland.

My intent was to create a brand identity which reflects the historical approach and handmade nature of the Czarnkow beer. I focused on recipe and style of the individual beer.

I created the logo, label, and illustration for the bottle bringing inspirations from nature and taste of the beer. Czarnkow brand presents five types of beer that have different labels based on vintage illustrations. Each of the labels was designed and created by myself. The labels are designed to reflect the inspiration behind the brew. Czarnkow craft beer captures the country‚Äôs history and spirit in its label.

 

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